E17 Designers Market

 Our apron dress and karate top @ E17 Designers

The best thing about selling our wares in a market environment is that we get to speak directly to our customers.  We learn what they like, they say lovely things about the stuff we've lovingly crafted and they give us the encouragement we need to keep everything going.

It is even more insightful to speak to our potential customers, the ones who browse but don't buy anything.  Understanding what makes them want to shop with us means making a more desirable range of items, which means our little business will thrive.

We met plenty of lovely shoppers at the E17 Designers Market  a few weeks ago.  It was a perfect late summer's day, bathed in sunshine and warm enough to wear t-shirts.  Plenty of people were out and about as part of Walthamstow's fantastic annual Art Trail, so there were loads of folks passing through the market hall.

Helter Skelter Jane at our stall

The atmosphere was boosted by a delightful performance form the Rose and Crown singers (who set up adjacent to our stall, so we had front row seats).  I remember enjoying their version of "Scarborough Fair" very much.  Also passing our stall were a steady stream of cafe patrons, who had discovered that a good cup of tea and a slice of amazing homemade cake were to be garnered from one of the hall's back rooms.

Sliz and I had a terrific day, making our most sales yet for a market stall.  We left the hall beaming with pride and bouncing with motivation.  We hope to be a part of many more E17 Designer events in the future.